DI Personality Type

The Initiator

What is an DI personality type?

People with the DI (Initiator) personality type tend to approach people and situations in an energetic, lively manner. They are likely to enjoy the challenge of meeting new people and winning them over with strong social skills and a knack for being persuasive.

Type DI Personality Traits

With a position on the middle top of the DISC, Initiators are typically perceived as more extraverted, and others may find themselves very engaged and absorbed in interactions. Initiators tend to communicate clearly and vividly to others using an emotionally expressive and demonstrative style.

In summary, DI personality types tend to…

  • Approach people and situations in an energetic, lively manner.

  • Eagerly take charge of social situations.

  • Be vocal about opinions and ideas.

  • Be resourceful, strong-willed, and self-reliant in pursuing goals.

  • Use charisma to bring people together, build rapport and share ideas.

Strengths & Blind Spots

Every personality archetype has strengths and blind spots, and these are often amplified in professional settings where we often encounter a diverse group of people with vastly different backgrounds and value systems.

Strengths that are typically associated with the DI personality type include...

  • Effectively delegating responsibility for detailed tasks.

  • Taking ownership and responsibility over results.

  • Using verbal inspiration to direct others.

  • Presenting the big picture enthusiastically when directing others.

  • Quickly spotting new opportunities for advancement.

  • Taking necessary risks and making bold decisions.

  • Taking action with limited information.

  • Creating novel solutions to challenging problems.


Blind spots that are typically associated with the DI personality type include…

  • Over-delegating the responsibility to follow through on details.

  • Maintaining too much control over results.

  • Providing insufficient structure for people who need a defined approach to work.

  • Winning people over, even when they have a more logical argument.

  • Pursuing too many new ideas or opportunities at once.

  • Working with a sense of urgency that may cause others unnecessary stress.

  • Having trouble following consistent, predictable routines.

  • Being sarcasm, which may cause miscommunication with more literal people.

How DI personality types like to work

Communicating with a DI personality type

Be confident and assertive, and make sure you can stay objective rather than getting easily captivated or swayed with their persuasion skills.

Meeting with a DI personality type

Meetings should be short and spontaneous, without a rigid agenda.

Emailing a DI personality type

Emails should be short, to the point, and include very little detail.

Giving feedback to a DI personality type

Feedback should be direct, actionable, and focused on the most important points.

Resolving conflict with an DI personality type

Conflict can be a powerful tool to improve and discover better solutions, as long as people are comfortable with lively debate.

Motivators & Stressors

When people experience pain, stress, or dissatisfaction at work, it can usually be attributed to energy-draining activities. Therefore, it’s important to know what kinds of activities energize each personality type and which activities drain them.

Initiators tend to be motivated and energized by…

  • Presenting ideas and strategies to groups of people.

  • Assigning detailed and analytical work to other people.

  • Directing and motivating others to improve their performance.

  • Creating new relationships and winning people over.

  • Looking for new opportunities without much guidance.

  • Taking calculated risks when presented with an opportunity.

  • Making decisions quickly with limited data.

  • Bouncing and riffing between multiple ideas at once.

  • Taking primary responsibility and ownership over large projects.

Initiators tend to be drained by…

  • Establishing consistent daily routines.

  • Providing one-on-one coaching and step-by-step instructions.

  • Promoting teamwork and cooperation between parties.

  • Researching previous ways people have accomplished goals to improve performance.

  • Minimizing risk with structure, redundancy, and analysis.

  • Providing detailed analysis and reports.

  • Helping other people make plans.

  • Organizing and clarifying information for other people.

  • Presenting and analyzing all aspects of an important decision.

Best jobs for a DI personality type

Initiators thrive in positions where they can pursue ambitious goals, advance quickly, and earn the recognition of their peers. They will typically be very comfortable with competitive environments and may be stressed by environments that are very rigid or structured in their culture.

Common jobs for people with the DI personality type are:

  • Sales Representative

  • Account Executive

  • Recruiter

  • Director of Talent Acquisition

  • Founder

  • Entrepreneur

  • Journalist

  • Chief Marketing Officer

  • Marketing Manager

  • Marketing Director

Learn about yourself with a free personality test.