Personality data for everyone you meet
In an AI-dominated world, human relationships matter more than ever... That's where Crystal comes in.
data you can trust:
Trusted by 1,000+ organizations globally
I've personally used Crystal to prepare for hundreds of meetings over the past 5+ years, including some very important ones with key clients.
After 15 years of working with sales people of all types, Crystal has empowered my team to be more confident in every interaction.
Marie Hale
Chief Executive Officer, @revenue
"In any industry, in any economy, and at every level, great selling always starts with a deep understanding of the buyer who sits on the other side of the table."
Bob Perkins
Strategic Advisor, Crystal
Founder, AAISP
It's easy to connect with people who are similar to you.
Crystal helps you adapt to people who are different from you.
Tips for Drivers (Di)
DO: Be concise and to the point
DON'T: Sound hesitant or passive
Tips for Harmonizers (Is)
DO: Point out mutual friends or associates
DON'T: Rush into business discussions
Tips for Planners (Sc)
DO: Use a calm, collected tone
DON'T: Pry for information
Tips for Editors (Cs)
DO: Share something new that you learned
DON'T: Be overly enthusiastic or optimistic
Tips for Skeptics (Cd)
DO: Quickly demonstrate your expertise
DON'T: Use an overly casual tone
Tips for Architects (Dc)
DO: Show that you did your research
DON'T: Talk too much
Build a team of excellent communicators.
Crystal gives everyone rich personality data and tools to deeply understand themselves, their colleagues, and their customers.
Know Your Buyer
By leveraging personality data and insights, sales teams gain a deeper understanding of a buyer's communication preference, motivation, and decision-making style.
This allows sellers to craft tailored selling strategies that result in stronger connections, deeper relationships, and more closed deals.
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Advanced Prospecting
Understand the person behind the name before you ever meet them.
Personalized outreach
Get tips for personalizing emails and messages.
Tailored pitching
Identify quick do’s/don’ts and know where to focus your pitch.
Custom closing strategies
Understanding your prospect's personality before negotiation
Know Your Team
Understand your coworkers better, navigate interpersonal differences, and build high-performing teams.
Be conscious of the natural dynamics of your team, including one-on-one relationships and large groups.
Advanced Prospecting
Understand the person behind the name before you ever meet them.
Personalized outreach
Get tips for personalizing emails and messages.
Tailored pitching
Identify quick do’s/don’ts and know where to focus your pitch.
Custom closing strategies
Understanding your prospect's personality before negotiation
Know Yourself
Understand your personality and how it impacts your relationships, decisions, and career.
Learn to leverage your natural strengths and identify blind spots to advance your career.
Advanced Prospecting
Understand the person behind the name before you ever meet them.
Personalized outreach
Get tips for personalizing emails and messages.
Tailored pitching
Identify quick do’s/don’ts and know where to focus your pitch.
Custom closing strategies
Understanding your prospect's personality before negotiation
Accurate personality data for every business professional
Scale emotional intelligence and excellent communication skills across your entire business. Crystal’s personality data is derived from a predictive model built around two main components:
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AI Analysis
Predictive analysis of publicly available data points that correlate with personality
Our AI analyzes a unique combination of publicly available traits, such as job titles, industry experience, skills, interests, and other information found on a profile page.
DISC Assessment
Proprietary, anonymized personality assessment results
Our predictive model is based on millions of responses collected from our proprietary DISC assessment, which is well-validated, reviewed, and completed by thousands of people every month.
Use Crystal wherever you work
With Crystal's easy-to-use suite of tools, you'll automatically get personality insights for every coworker, customer, and prospect.
Profile Dashboard
Chrome Extension
Writing Assistant
Playbooks
Enrichment
Hiring Tool
Bring personality data into your workflows
Activate the power of personality data into applications that are already in your day-to-day process.
Personality data pays for itself
For 84% of buyers, being treated like a person — and not a number — is very important to win their business.
12%
31%
35%
68%
Here's what our customers have to say
Curious about our product?
Our team can give you a personal, guided product tour tailored to your company’s unique needs.
