Identify the natural personality of your prospect and learn what motivates them, starting with your first conversation.
Understand how your buyers naturally want to communicate and make decisions so you can intelligently adapt how you sell to them.
Know what words, phrases, style, and tone should be used or avoided when pitching to different personalities.
Speak confidently and persuasively to every personality in the room with customized playbooks built for any situation.
Learn how your prospect's personality likes to be questioned so you can qualify or disqualify leads quickly and accurately.
Crystal accelerates customer relationships by training sales teams how to speak, write, and sell to different buyer personality types. Learn more by getting a comprehensive demo of our personality data platform today!
Go to Google Chrome's web store and download the Crystal Knows chrome extension.
Search on LinkedIn for your lead, prospect, or whoever you're meeting with next and open their profile page.
Once your in a LinkedIn profile, click on the "View Personality" button that appears on the right side of the screen.
View the DISC personality insights surfaced in the extension.
Crystal Writing Assistant suggests words and phrases in real time so you can personalize every email to match your buyer’s natural style.
Discover how harnessing the power of personality intelligence transforms buyer-facing teams to drive exceptional results.
Before sales development representatives at Tom Ferry enter a conversation, they use Crystal to quickly gain valuable insights into a prospect’s personality with the click of a button.