Start every meeting with confidence
using playbooks

Review how to effectively communicate with anyone's personality before the start of any meeting.

Trusted by 1,000+ organizations globally

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Check out our example playbooks

Playbooks for all business scenarios

Imagine having personality reports for every prospect, team member and hiring candidate...

Sales meeting playbooks

Better understand how buyers and stakeholders prefer to communicate and make decisions.

Internal meeting playbooks

Identify the personality of team members to communicate effectively to your boss and your peers.

Hiring interview playbooks

Quickly understand the personality of your hiring candidate to ask better questions.

Playbooks for managers, co-workers, or team members

Communicate with team members using empathy

Understand how to deliver feedback, provide support, or deliver bad news to team members by understanding their unique personalities.

Identify group strengths and blind spots

Become aware of areas where the team will excel and where they may fall short based on the team's personality makeup.

Understand meeting styles to get the best out of your team

Different personalities have different preferences. Understanding how different personalities like to meet and how to set expectations with them results in more effective and collaborative team meetings.

Playbooks for prospects, buyers, or customers

Gain insights into your buyer's personality

Different personalities prefer to communicate in different ways. Insights about your buyer's personality offers a competitive edge when starting any sale.

Adapt how you engage multiple buyers

One-size-fits-all sales approaches won't work when you need to engage multiple buyers. Understand how you can tailor your communication to resonate with different stakeholders.

Understand the personalities in your meeting

Know the personality type behind every meeting attendee and compare their traits to yours and others so you get a feel of the room.

Here's what our customers have to say

Hear what business professionals from different industries and sizes say about our personality data.
"Crystal has been great for getting to know my teammates and preparing for meetings. I feel like I have a secret advantage in forming fast relationships during the call."
Ryan Klaus
Product Leader, Promethium
"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
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Ben Jackson
VP of Sales, Flywheel
“The first 5 minutes of any meeting is absolutely crucial. That’s where Crystal helps my team the most."
Marie Hale
Chief Executive Officer, @revenue
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."
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Brett Johnson
AVP of Global Engagement, High Radius
"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"
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Isaac Garcia
"I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it."
Kayla Edwards
HR Director, Window World of North Atlanta
"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile."
Matt Kesby
Founder, GoTeam
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
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Heather Heefner
Founder & Owner, Dart Design Studio
"As someone who’s focusing on understanding people’s pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.”
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Richard Harris
Founder, The Harris Consulting Group

Curious about Crystal?

Our team can give you a personal, guided tour of our products and services tailored to your company's needs.