AI That Understands People: 5 Ways Crystal Helps You Connect

AI doesn’t stumble on accuracy – it stumbles on empathy. Most tools treat people like data points, delivering work that’s fast but flat.

Crystal flips that. By enriching the systems you already rely on with personality insights, our personality data + API helps turn everyday workflows into connections that feel authentically human – with prospects, customers, and colleagues alike.

The Personality Data Behind Crystal

At the core of Crystal’s data is the DISC framework, which categorizes how people prefer to think, decide, and communicate:

Each profile highlights a person’s DISC personality type and provides simple, actionable tips – like the best way to approach them, what motivates/frustrates them, and how they make decisions.

This context helps teams move beyond surface-level demographics to understand how to truly connect. With that foundation, let’s look at five ways Crystal users are bringing empathy into AI ⬇️

1. Layer Personality Data into GenAI Prompts

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Generative AI tools like ChatGPT, Gemini, and Claude make drafting content fast – but without context, their results often feel generic. 

Crystal adds the missing dataset: personality data. By layering personality insights into prompts, teams can instantly generate outputs that fit the person they’re communicating with – not just the task at hand.

Here are a few ways teams are using Crystal to make AI messaging more effective:

• Sales outreach becomes personality-aware: Dominant prospects get concise, ROI-focused emails that respect their time, while Steady types receive trust-building messages that emphasize patience and reliability.

• Customer success feels more personal: Renewal reminders are tailored to fit the decision style – reassuring cautious buyers with stability, or energizing fast decision-makers with confident, action-oriented language.

• Internal coaching gets smarter: Personality insights are fed into GPT to generate communication cheat sheets and roleplay scripts, giving teams a more empathetic way to prepare for calls, objections, and meetings.

The result: Pairing Crystal with generative AI transforms fast but generic outputs into hyper-personalized communication – helping every message land with clarity, empathy, and impact.

2. Make CRM Contacts Feel More Personal

Explore CRM Enrichment →

Your CRM shouldn’t just store names and titles – it should help you understand people. Crystal enrichment adds a psychographic layer to the demographic and firmographic data you already track.

That means teams can personalize not only who they target, but also how they reach them – adapting tone, pacing, and style to fit each person’s unique preferences.

With Crystal data layered into HubSpot, Salesforce, or Outreach, teams can:

• Segment smarter: Create lists based on DISC types, motivators, or communication styles

• Personalize sequences: Send outreach that matches tone, pace, and preferred engagement style

• Route leads wisely: Match contacts to reps most likely to “click” with them

• Build richer personas: Combine firmographic and personality data for a complete buyer picture

The result: CRMs that don’t just store data – they shape more personal, behavior-driven interactions.

3. Empower Agents with Empathy-Driven Messaging

Read: Real Estate Agents Outpacing Robots with AI → 

Ryan J. Coyne, CXO at SERHANT., is proving that agents won’t be replaced by AI – they’ll outpace it by combining tech with human connection. By pairing Crystal’s personality data API with AI workflows, he’s building tools that help agents prepare, personalize, and perform at a higher level.

Inside his Sell It Masterminds community (45,000+ members), Coyne teaches agents how to:

• Build custom GPTs: Generate tailored messaging, objection handling, and roleplays

• Create AI coaching bots: Deliver situational feedback based on personality type

• Scale workflows: Ensure every agent gets concierge-level prep, no matter the deal size

His boldest innovation is the “Coyne Oracle” – a custom chatbot that layers Crystal data with agent voice, client history, and property context. 

This AI agent helps real-estate agents:

• Generate buyer personas for specific listings

• Anticipate objections based on buyers' DISC profiles

• Craft authentic marketing strategies that mirror their personal style

• Even defuse client disputes, reframing conflict with humor or creative storytelling

The result: Instead of fearing replacement, agents can use Crystal’s data to build AI tools that extend their own strengths – making every client interaction more meaningful.

4. Build Stronger Relationships with Context + Personality

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KnowledgeNet.ai was already strong at mapping relationship capital – the value of an organization’s network, built through connections across emails, meetings, and social platforms. By pulling those touchpoints into a single view, the platform gave teams a 360-degree picture of who was connected and how to reach them.

But what it lacked was context: once you had the contact, how should you approach them?

By embedding Crystal’s API, KnowledgeNet.ai users could now see:

• DISC-based guidance directly inside the platform

• Messaging prompts tailored to each personality type

• Workflows that merge relational context with personality insights

Instead of starting blind, reps could approach contacts knowing their personality, motivators, and decision style—then use AI in the platform to draft outreach that fit each individual.

The result: By combining relationship intelligence with personality intelligence, KnowledgeNet.ai turned static contact data into practical guidance—helping users build trust faster, accelerate deals, and create more authentic customer journeys.

5. Design Empathetic AI Experiences of the Future

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Slalom Element Labs, the innovation arm of global consulting firm Slalom, pushes the edge of people + tech. By layering Crystal’s DISC data into Augmented Reality (AR) and AI prototypes, they’ve shown how personality can make even futuristic tools feel more human.

At the Fast Company Innovation Festival, attendees wore Magic Leap headsets that displayed Crystal insights in real time. As conversations began, the headset surfaced each person’s personality traits along with live communication tips – like whether to skip the small talk or focus on rapport first.

John Tomik, Managing Director, shared:

“It was magical, you had people who’d never met having incredibly intimate conversations just because they could understand a bit more about each other.”

In addition to AR, Slalom is experimenting with digital humans – AI avatars that shift their tone, pacing, and delivery depending on the personality + real-time emotions of the person they’re engaging with. It’s a glimpse into a future where AI interactions adapt naturally to who you are and how you feel.

The result: Slalom’s work shows what’s possible when AI is built with empathy at its core. With personality data guiding inputs, even the most advanced tech feel more human.

Connection at the Core of AI

From CRM workflows to immersive AR, Crystal users are proving one thing: AI is most effective when it understands people. With personality data guiding every message, workflow, and interaction, Crystal turns technology into a bridge for connection.

Whether you’re scaling outreach, strengthening customer relationships, coaching teams, or experimenting with new digital experiences, Crystal helps you weave empathy into every interaction.

Ready to see it in action? → Schedule your walkthrough today.