Crystal Buyer Profiles
Buyer Profiles show a rep how every buyer thinks, decides, and wants to be approached: a buyer profile and meeting-prep brief for each prospect, a read beside any LinkedIn profile with Crystal for Chrome, and the same read on contacts in HubSpot or Salesforce.
On LinkedIn
Reps spend hours guessing how a buyer will react. Crystal for Chrome turns the people side of every deal into something a rep can prepare for: who the buyer is, what the meeting needs, and where the two of them will click or clash.
Any prospect
Open a prospect’s LinkedIn profile and Crystal predicts their DISC personality from what is already public: how they think, how they decide, and how they want to be approached. They never fill anything in.
Every meeting
Crystal reads the rep’s calendar and writes a brief on who will be on the call: how fast to move, how much detail they want, and what will lose them.
Rep and buyer
The rep’s style next to the buyer’s: where they will click, where they will rub each other the wrong way, and how to adjust before the call.
Where it works
Buyer Profiles meet a sales team where it already spends its day: the prospect list, LinkedIn, the CRM, and each rep’s own account.
Every prospect
Buyer Profiles
Add a prospect and Crystal builds a personality-aware buyer profile, a meeting-prep brief, and follow-up guidance, before the call instead of after it.
Crystal for Chrome
Open anyone on LinkedIn and Crystal reads them beside their profile: how they think, how they decide, and how to talk to them so it gets through.
Your CRM
Personality API
The Personality API enriches HubSpot and Salesforce contacts with a personality read and communication tips, so the whole team sees how to approach each buyer from the record itself.
The rep
Crystal
Every rep gets their own profile and Crystal as a coach, so the read on the buyer sits next to an honest read on themselves.
How it works
Sign up and answer a few questions about the team. Crystal follows up to set up prospect volume, the HubSpot connector, and whether contacts should be enriched in HubSpot or Salesforce. Crystal for Chrome is offered right after, and it is optional.
Each prospect becomes a personality-aware buyer profile with a meeting-prep brief and follow-up guidance. Reps who also install Crystal for Chrome see the read beside any LinkedIn profile, in Chrome or Edge.
Reps open a LinkedIn profile and see the prediction beside it. With CRM enrichment on, contacts in HubSpot or Salesforce carry the same read on how to approach them.
Why Crystal
Account data tells a rep what a company buys. Crystal tells the rep how this person wants to be sold to: what to lead with, how much detail to bring, and what to avoid.
| Approach | What the rep knows | Personality read | Before the meeting |
|---|---|---|---|
| CRM account data alone | Firmographics and history | No | No |
| Manual LinkedIn research | Job history and mutuals | Guesswork | Whatever the rep finds |
| Crystal Buyer ProfilesYou are here | Account and person | DISC prediction from public data | A brief on who is on the call |
What customers say
Crystal is like magic. It gives us x-ray vision, allowing us to see and understand someone really quickly, just based on their LinkedIn profile.
“The first 5 minutes of any meeting is absolutely crucial. That is where Crystal helps my team the most.”
“Crystal gives me insights and helps me connect with clients at a far deeper level than any Google search could.”
How teams get it
Founders doing their own selling, account executives, and account managers heading into a renewal all get the same read on the buyer. Request a demo, answer a few questions about the team, and Crystal sets up the volume, the HubSpot connector, and onboarding.
A sales team
Buyer Profiles
Buyer Profiles are set up with each team: prospect volume, the HubSpot connector, team billing, and onboarding. Add CRM enrichment through the Personality API when the team wants reads on every HubSpot or Salesforce contact.
On LinkedIn only
Crystal Premium
A rep who mostly wants the read on LinkedIn can add Crystal for Chrome and upgrade to Crystal Premium, $49/mo. It includes unlimited LinkedIn reads and the whole coach.
Request a demo and Crystal sets up Buyer Profiles for your reps: prospect volume, the HubSpot connector, and onboarding.
