Communicate more effectively with co-workers and customers by applying personality insights into your work conversations.
Crystal is a personality data platform equipping business leaders with software to scale effective communication practices throughout the organization.
Understand how your team members, customers, and prospects prefer to communicate and build stronger relationships.
Reduce communication breakdowns and boost team morale by gaining a better understanding of your teammates and clients.
Enable your team with a software platform that teaches effective communication practices, especially in remote-working environments.
Create urgency and close deals by addressing your buyer's unique motivations.
Strengthen relationships and build trust by speaking to your buyer's core values.
Elicit responses by delivering your pitch in a way that resonates with your prospect.
Crystal reveals anyone's natural personality and gives leaders and managers guidance to effectively communicate in a way that resonates with every team member.
Custom playbooks guide how to best communicate with different personalities, whether they're for internal conversations or client-facing meetings.
Our personality insights reveal how you can adapt your leadership style to meet the needs of each and every team member.
Navigate important internal and external conversations, including: one-on-ones, group meetings, performance reviews, customer calls, and more.
Understand which personalities are best-suited for your open roles, create custom interview playbooks, and predict how new hires will fit in with your existing team.
I recommend Crystal for any leader who wants to go from a "good communicator" to "great communicator," especially those in large organizations with thousands of stakeholders and ambitious goals.
"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."
"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
"As someone who’s focusing on sales and understanding people’s pains, talking to them in a language that’s meaningful to them absolutely encourages and improves the relationship.”
"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
