for marketing

Know your audience on a whole new level

Harness the power of personality data for smarter marketing campaigns and a personalized experience.

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Trusted by 1,000+ organizations globally

Elevate marketing campaigns with personality data

Segment your audience with personality data

Build segments using personality data dimensions for more targeted campaigns.

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Tailor messages for more personalized outreach

Communicate to your audience’s unique personality and tailor marketing messages that best resonates with them.

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Craft buyer personas using rich personality data

Incorporate live personality data into your buyer personas for a more complete picture of your buyers.

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Introduce personality data into account-based marketing efforts

Take your account-based marketing efforts to the next level by understanding the personality behind each stakeholder within the account

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Introduce personality data into your account-based marketing efforts

Targeted landing pages

Gain deep audience understanding to craft articles that deliver valuable insights, information, and entertainment.

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Downloadable playbooks

Craft playbooks to understand stakeholders' personalities, ensuring confident and effective meetings.

Email marketing

Forge connections with decision-makers by sending highly personalized 1:1 emails.

case study

Elevate Marketing uses personality data to better connect with decision-makers

See how Elevate Marketing leveraged personality data to enhance stakeholder engagement, craft personalized pitches, and foster effective communication.

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Your secret weapon during events & conferences

Know the personality behind every attendee so your sellers can engage with confidence, build rapport with ease, and follow-up with effectiveness.

Master the art of networking

Network with confidence by knowing the personalities of the individuals you want to connect with.

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Build playbooks for your VIP targets

Create playbooks of your most important targets prior to starting a conversation with them.

Learn more about playbooks

Here's what our customers
have to say

"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."

Nicole Bergen

Founder, Elevate Marketing

"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile."

Matt Kesby

Founder, GoTeam

"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."

John Barrows

Founder & CEO, Sell Better

"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."

Brett Johnson

AVP of Global Engagement, High Radius

"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"

Isaac Garcia

Founder, Salesinsider.io

"I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it."

Kayla Edwards

HR Director, Window World of North Atlanta

"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"

Heather Heefner

Founder & Owner, Dart Design Studio

"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."

Ben Jackson

VP of Sales, Flywheel

"As someone who’s focusing on understanding people’s pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.”