for marketing

Know your audience on a whole new level

Harness the power of personality data for smarter marketing campaigns and a personalized experience.

Trusted by 1,000+ organizations globally

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Elevate marketing campaigns with personality data

Segment your audience with personality data

Build segments using personality data dimensions for more targeted campaigns.

Tailor messages for more personalized outreach

Communicate to your audience’s unique personality and tailor marketing messages that best resonates with them.

Craft buyer personas using rich personality data

Incorporate live personality data into your buyer personas for a more complete picture of your buyers.

Introduce personality data into account-based marketing efforts

Take your account-based marketing efforts to the next level by understanding the personality behind each stakeholder within the account

Introduce personality data into your account-based marketing efforts

Targeted landing pages

Gain deep audience understanding to craft articles that deliver valuable insights, information, and entertainment.

See an example

Downloadable playbooks

Craft playbooks to understand stakeholders' personalities, ensuring confident and effective meetings.

Email marketing

Forge connections with decision-makers by sending highly personalized 1:1 emails.

Your secret weapon during events & conferences

Know the personality behind every attendee so your sellers can engage with confidence, build rapport with ease, and follow-up with effectiveness.

Master the art of networking

Network with confidence by knowing the personalities of the individuals you want to connect with.

Tailor follow-up emails with personality insights

Send hyper-personalized post-event communication to keep the conversation going with your leads.

Build playbooks for your VIP targets

Create playbooks of your most important targets prior to starting a conversation with them.

Here's what our customers
have to say

"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."
Nicole Bergen
Founder, Elevate Marketing
"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile."
Matt Kesby
Founder, GoTeam
"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."
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John Barrows
Founder & CEO, Sell Better
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."
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Brett Johnson
AVP of Global Engagement, High Radius
"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"
Isaac Garcia - Headshot
Isaac Garcia
"I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it."
Kayla Edwards
HR Director, Window World of North Atlanta
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
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Heather Heefner
Founder & Owner, Dart Design Studio
"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
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Ben Jackson
VP of Sales, Flywheel
"As someone who’s focusing on understanding people’s pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.”
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Richard Harris
Founder, The Harris Consulting Group

Bring back the human touch.

Let our team give you a guided tour of our platform and service so that you know exactly what’s possible with Crystal.