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PRE-MEETING RESEARCH:
Is it really  worth the effort?

Ever wondered if investing in pre-meeting research pays off?

We did too. That's why we reached out to 235 GTM professionals to get to the bottom of it.
Written for:
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GTM professionals navigating crucial client meetings
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Analysts & strategists seeking efficiency in their research efforts
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Executives navigating pivotal business discussions
Group 5166

Pre-Meeting Research.
Is it really  worth the effort?

Ever wondered if investing in pre-meeting research pays off?

We did too. That's why we reached out to 235 GTM professionals to get to the bottom of it.
Written for:
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GTM professionals navigating crucial client meetings
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Analysts & strategists seeking efficiency in their research efforts
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Executives navigating pivotal business discussions

Insights from hundreds of business professionals

Trusted by thousands of leading sales innovators.

Trusted by thousands of leading sales innovators.

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The power of pre-meeting research unveiled

We've distilled the responses from seasoned experts to give you a glimpse into how pre-meeting preparation influences the outcome of meetings, and identified key areas for improvement.

🔍 Dive into crucial insights revealed by our survey:

  • What is the most critical stage for pre-meeting research in sales?
  • What is the most significant challenge in conducting research?
  • Which platform is the preferred research tool, and why?
  • Is AI the future of pre-meeting preparation?
  • How can you streamline research without compromising on quality?
LEARN MORE
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Read what  235 GTM professionals say about pre-meeting research

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Read what  235   go-to-market professionals say about pre-meeting research

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92%

agree that pre-meeting research significantly impacts their success rate.
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84%

say research is the most critical in early sales interactions, and remains valuable thereafter.
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65%

say that their top challenge is balancing thorough research with time constraints.

Acquire valuable insights from GTM experts of every level

We reached out to professionals with expertise in management, marketing, support, and more, including:

  • C-Level Executives & Owners
  • Managers
  • Sales Representatives
  • Industry analysts
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Explore a diverse range of professional perspectives

  • Businesses of all sizes; including small enterprises and major corporations with 5000+ employees
  • Industries covering various sectors; from Information Technology to Construction
  • Global perspectives; gathered from countries across the world

Explore a diverse range of professional perspectives

  • Businesses of all sizes; including small enterprises and major corporations with 5000+ employees
  • Industries covering various sectors; from Information Technology to Construction
  • Global perspectives; gathered from countries across the world
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Unlock pre-meeting preparation across sales organizations

Acquire insights from a variety of seller and analyst perspectives to enhance your understanding of pre-meeting research for optimal sales performance.

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Download the The 2024 Meeting Prep Survey Report

Uncover practical strategies and insights into how you can become the most prepared person in the room (or the Zoom).