for reps

Selling is easier when you know your buyer

Accelerate customer relationships and differentiate yourself from bot, spam, and automated messages with personality data.

Maximize every sales conversation through effective communication

Understand how your buyers naturally want to communicate and make decisions so you can intelligently adapt how you sell to them.

Build stronger relationships

Strengthen relationships and build trust by speaking to your buyer's core values.

Book more meetings

Schedule more meetings by highlighting the value that best fits your prospect.

Get more responses

Elicit responses by delivering your pitch in a way that resonates with specific personalities.

Close more opportunities

Create urgency and close more deals by specifically addressing your buyer's unique motivations.

Close more opportunities

Create urgency and close deals by addressing your buyer's unique motivations.

Build stronger relationships

Strengthen relationships and build trust by speaking to your buyer's core values.

Get more responses

Elicit responses by delivering your pitch in a way that resonates with your prospect.

for prospecting

Know your buyer within seconds

Identify the natural personality of any prospect and understand how they behave, communicate, and make decisions... before your meeting.

FOR OUTREACH

Send every message in
the natural style of your buyer

Personalize every message in the style that best fits your buyer. Get suggestions into the words, phrases, style, and tone that should be used as you write messages in real-time.

FOR DISCOVERY AND DEMOS

Ensure calls start off
on the right foot

Make the right first impression by quickly identifying the do’s and don’ts for your particular buyer.

FOR OBJECTION HANDLING

Approach every sales
objection with confidence

Use personality data to understand the motivation behind sales objections and approach any situation with any buyer.

FOR NEGOTIATING

Be prepared for every
negotiation

Make the right first impression by quickly identifying the do’s and don’ts for your particular buyer.

FOR CLOSING

Shorten your sales cycle
and close more deals

Create urgency and close opportunities faster by using the words, phrases, and style that matches your decision-maker's natural personality.

research report

We surveyed 380+ buyer facing professionals...

Discover how harnessing the power of personality intelligence transforms buyer-facing teams to drive exceptional results.

Here's what our customers
have to say

"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."
Nicole Bergen
Founder, Elevate Marketing
"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile."
Matt Kesby
Founder, GoTeam
"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."
John Barrows - Headshot
John Barrows
Founder & CEO, Sell Better
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."
Brett Johnson - Headshot
Brett Johnson
AVP of Global Engagement, High Radius
"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"
Isaac Garcia - Headshot
Isaac Garcia
Founder, Salesinsider.io
"I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it."
Kayla Edwards
HR Director, Window World of North Atlanta
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
Heather Heefner - Headshot
Heather Heefner
Founder & Owner, Dart Design Studio
"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
Ben Jackson - Headshot
Ben Jackson
VP of Sales, Flywheel
"As someone who’s focusing on understanding people’s pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.”
Richard Harris Headshot
Richard Harris
Founder, The Harris Consulting Group

Bring back the human touch.

Let our team give you a guided tour of our platform and service so that you know exactly what’s possible with Crystal.