Get real-time suggestions into what words and phrases resonate best with your recipient's personality all within Gmail and Outlook.
Crystal Writing Assistant suggests words and phrases in real time so you can personalize every email to match your buyer’s natural style.
True personalization spans far beyond knowing a prospect's first and last name. Start discovering your buyer’s preferred communication style, energizers, & stressors to form deeper customer relationships.
Every sales team wants more personalization in their outreach--few actually make it stick for the long-term. Crystal Writing Assistant acts as a virtual coach for every email, every day, in every deal.
Crystal automatically checks the words, phrases, style, and tone of written messages and recommends suggestions to improve communication with prospects and customers.
Select your prospect’s DISC type by clicking on the icon at the bottom right.
Write your email as you normally would and see Crystal analyze the words, style, and phrases in real-time.
Review the highlighted words or phrases as that part of the message may clash with your prospect’s DISC personality.
Finally, accept Crystal’s recommendation, rewrite the phrase to your own liking, or simply ignore it.
Watch our CEO, Drew D’Agostino, go through a live demo of the Crystal Writing Assistant, where he shows you:
How Crystal Writing Assistant works
How to optimize your emails with Crystal’s Writing Assistant
How to implement Crystal’s DISC and adaptive selling