ROI calculator

Understand the revenue impact of personality data

Average deal size ($)*

What is your average deal size?

Meetings per month (per rep)*

How many meetings does a single rep book per month?

Opportunities per month (per rep)*

How many opportunities does a single rep create per month?

Won Deals per month (per rep)*

How many deals does a single rep win per month?

# of Sales Reps*

How many sales reps do you have at your company?

Business email address*

Input a business email to calculate your ROI

Sales Stage Without Crystal With Crystal
Booked meeting conversion rate +5%
Meetings booked
Opportunity creation rate
Opportunities created
Closed won rate +0%
Closed deals (deals won)
Revenue from closed won (per year)
Price of Crystal
Return on Investment
Oops! Something went wrong while submitting the form.

Trusted by 1,000+ organizations globally

Verizon Logo
Oracle Logo
Amazon logo
the results

Personality data pays for itself

For 84% of buyers, being treated like a person — and not a number — is very important to win their business.


Increase in outbound response rates


Increase in lead conversion rates


Increase in booked meeting rates


Acceleration in relationship building

Here's what our customers have to say

Hear what business professionals from different industries and sizes say about our personality data.
"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."
Nicole Bergen
Founder, Elevate Marketing
"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile."
Matt Kesby
Founder, GoTeam
"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."
John Barrows - Headshot
John Barrows
Founder & CEO, Sell Better
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."
Brett Johnson - Headshot
Brett Johnson
AVP of Global Engagement, High Radius
"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"
Isaac Garcia - Headshot
Isaac Garcia
"I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it."
Kayla Edwards
HR Director, Window World of North Atlanta
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
Heather Heefner - Headshot
Heather Heefner
Founder & Owner, Dart Design Studio
"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
Ben Jackson - Headshot
Ben Jackson
VP of Sales, Flywheel
"As someone who’s focusing on understanding people’s pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.”
Richard Harris Headshot
Richard Harris
Founder, The Harris Consulting Group

Ready to impress those you meet?

Let our team give you a guided tour of our platform and service so that you know exactly what’s possible with Crystal.