for reps

Selling is easier when you know your buyer

Accelerate customer relationships and differentiate yourself from bot, spam, and automated messages with personality data.

Maximize every sales conversation through effective communication

Understand how your buyers naturally want to communicate and make decisions so you can intelligently adapt how you sell to them.

Build stronger relationships

Strengthen relationships and build trust by speaking to your buyer's core values.

Book more meetings

Schedule more meetings by highlighting the value that best fits your prospect.

Get more responses

Elicit responses by delivering your pitch in a way that resonates with specific personalities.

Close more opportunities

Create urgency and close more deals by specifically addressing your buyer's unique motivations.

Close more opportunities

Create urgency and close deals by addressing your buyer's unique motivations.

Build stronger relationships

Strengthen relationships and build trust by speaking to your buyer's core values.

Get more responses

Elicit responses by delivering your pitch in a way that resonates with your prospect.

for prospecting

Know your buyer within seconds

Identify the natural personality of any prospect and understand how they behave, communicate, and make decisions... before your meeting.

FOR OUTREACH

Send every message in the natural style of your buyer

Personalize every message in the style that best fits your buyer. Get suggestions into the words, phrases, style, and tone that should be used as you write messages in real-time.

FOR DISCOVERY AND DEMOS

Ensure calls start off on the right foot

Make the right first impression by quickly identifying the do’s and don’ts for your particular buyer.

customer CASE STUDY

HighRadius increases lead conversion by 31%

Learn how our client increased top-of-funnel lead conversion by over 31% in just the first two quarters of using Crystal.

"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."

Brett Johnson - Headshot

Brett Johnson

AVP of Global Engagement, High Radius
FOR OBJECTION HANDLING

Approach every sales objection with confidence

Use personality data to understand the motivation behind sales objections and approach any situation with any buyer.

FOR NEGOTIATING

Be prepared for every negotiation

Make the right first impression by quickly identifying the do’s and don’ts for your particular buyer.

FOR CLOSING

Shorten your sales cycle and close more deals

Create urgency and close opportunities faster by using the words, phrases, and style that matches your decision-maker's natural personality.

client testimonials

See why leaders, trainers, and reps love Crystal

I recommend Crystal for any leader who wants to go from a "good communicator" to "great communicator," especially those in large organizations with thousands of stakeholders and ambitious goals.

Sander van 't Noordende

CEO, Randstad

"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."

John Barrows - Headshot

John Barrows

Founder & CEO, Sell Better

"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."

Brett Johnson - Headshot

Brett Johnson

AVP of Global Engagement, High Radius

"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"

Isaac Garcia - Headshot

Isaac Garcia

Founder, Salesinsider.io

"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"

Heather Heefner - Headshot

Heather Heefner

Founder & Owner, Dart Design Studio

"As someone who’s focusing on sales and understanding people’s pains, talking to them in a language that’s meaningful to them absolutely encourages and improves the relationship.”

Richard Harris Headshot

Richard Harris

Founder, The Harris Consulting Group

"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."

Ben Jackson - Headshot

Ben Jackson

VP of Sales, Flywheel

Curious about our product?

Our team can give you a personal, guided product tour tailored to your company’s unique needs, along with information about pricing, integrations, and more. Click below to pick a time.