Personality data for everyone you meet

In an AI-dominated world, human relationships matter more than ever... That's where Crystal comes in.

data you can trust:

Trusted by 1,000+ organizations globally

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I've personally used Crystal to prepare for hundreds of meetings over the past 5+ years, including some very important ones with key clients.

Sander van't Noordende
Chief Executive Officer, Randstad

After 15 years of working with sales people of all types, Crystal has empowered my team to be more confident in every interaction.

Marie Hale

Chief Executive Officer, @revenue

"In any industry, in any economy, and at every level, great selling always starts with a deep understanding of the buyer who sits on the other side of the table."

Bob Perkins

Strategic Advisor, Crystal
Founder, AAISP

why use crystal

It's easy to connect with people who are similar to you.
Crystal helps you adapt to people who are different from you.

Tips for Drivers (Di)

DO: Be concise and to the point
DON'T: Sound hesitant or passive

Tips for Harmonizers (Is)

DO: Point out mutual friends or associates
DON'T: Rush into business discussions

Tips for Planners (Sc)

DO: Use a calm, collected tone
DON'T: Pry for information

Tips for Editors (Cs)

DO: Share something new that you learned
DON'T: Be overly enthusiastic or optimistic

Tips for Skeptics (Cd)

DO: Quickly demonstrate your expertise
DON'T: Use an overly casual tone

Tips for Architects (Dc)

DO: Show that you did your research
DON'T: Talk too much

Our value

Build a team of excellent communicators.

Crystal gives everyone rich personality data and tools to deeply understand themselves, their colleagues, and their customers.

Know Your Buyer

By leveraging personality data and insights, sales teams gain a deeper understanding of a buyer's communication preference, motivation, and decision-making style.

This allows sellers to craft tailored selling strategies that result in stronger connections, deeper relationships, and more closed deals.

Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation

Know Your Team

Understand your coworkers better, navigate interpersonal differences, and build high-performing teams.

Be conscious of the natural dynamics of your team, including one-on-one relationships and large groups.

Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation

Know Yourself

Understand your personality and how it impacts your relationships, decisions, and career.

Learn to leverage your natural strengths and identify blind spots to advance your career.

Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation

how crystal works

Accurate personality data for every business professional

Scale emotional intelligence and excellent communication skills across your entire business. Crystal’s personality data is derived from a predictive model built around two main components:

AI Analysis

Predictive analysis of publicly available data points that correlate with personality

Our AI analyzes a unique combination of publicly available traits, such as job titles, industry experience, skills, interests, and other information found on a profile page.

DISC Assessment

Proprietary, anonymized personality assessment results

Our predictive model is based on millions of responses collected from our proprietary DISC assessment, which is well-validated, reviewed, and completed by thousands of people every month.

OUR TOOLS

Use Crystal wherever you work

With Crystal's easy-to-use suite of tools, you'll automatically get personality insights for every coworker, customer, and prospect.

Profile Dashboard

Access tools and rich personality insights for yourself, coworkers, customers & candidates.

Chrome Extension

Uncover any personality & receive instant communication guidance with just one click.

Writing Assistant

Customize your messaging to align with your recipient's unique personality.

Playbooks

Craft cheat sheets for every conversation and approach every meeting with complete confidence.

Enrichment

Gain a deeper understanding of your contact base through bulk personality insights.

Hiring Tool

Understand which personality types are best suited for the roles your team is hiring for.
integrations

Bring personality data into your workflows

Activate the power of personality data into applications that are already in your day-to-day process.

the results

Personality data pays for itself

For 84% of buyers, being treated like a person — and not a number — is very important to win their business.

12%

Increase in booked meeting rates

31%

Increase in lead conversion rates

35%

Acceleration in relationship building

68%

Increase in outbound response rates

Here's what our customers have to say

Hear what business professionals from different industries and sizes say about our personality data.
"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."
Nicole Bergen
Founder, Elevate Marketing
"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile."
Matt Kesby
Founder, GoTeam
"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."
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John Barrows
Founder & CEO, Sell Better
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."
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Brett Johnson
AVP of Global Engagement, High Radius
"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"
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Isaac Garcia
Founder, Salesinsider.io
"I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it."
Kayla Edwards
HR Director, Window World of North Atlanta
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
Heather Heefner - Headshot
Heather Heefner
Founder & Owner, Dart Design Studio
"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
Ben Jackson - Headshot
Ben Jackson
VP of Sales, Flywheel
"As someone who’s focusing on understanding people’s pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.”
Richard Harris Headshot
Richard Harris
Founder, The Harris Consulting Group

Curious about Crystal?

Our team can give you a personal, guided tour of our products and services tailored to your company's needs.