data you can trust:
Trusted by 1,000+ organizations globally
Marie Hale
Chief Executive Officer, @revenue
Bob Perkins
Strategic Advisor, Crystal
Founder, AAISP
82% of B2B buyers think sales reps are unprepared. Crystal puts you in the other 18%.
For 84% of buyers, being treated like a person — and not a number — is very important to win their business.
Crystal connects into the platforms you use every day so you can access pre-meeting insights without any new tabs, apps, or downloads.
Since 2015, Crystal has been the market leader for B2B personality predictions, behavioral insights, and communication recommendations.
Communicate and resonate both externally (with prospects and customers) and internally (with managers and co-workers).
Our software platform prepares you with communication tips on how to speak with anyone based on their personality.
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Advanced Prospecting
Understand the person behind the name before you ever meet them.
Personalized outreach
Get tips for personalizing emails and messages.
Tailored pitching
Identify quick do’s/don’ts and know where to focus your pitch.
Custom closing strategies
Understanding your prospect's personality before negotiation
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Everyone wants to be well-prepared for meetings; but with a back-to-back schedule, you simply don’t have the time.
Our service delivers enterprise-grade pre-meeting reports so you can be confident and prepared before going into important meetings.
Advanced Prospecting
Understand the person behind the name before you ever meet them.
Personalized outreach
Get tips for personalizing emails and messages.
Tailored pitching
Identify quick do’s/don’ts and know where to focus your pitch.
Custom closing strategies
Understanding your prospect's personality before negotiation
Compliant and secure, our API sends data about a person's personality type, communication preferences, recommended do's & don'ts, and more.
Personalize at scale by enriching your applications with personality insights.
Advanced Prospecting
Understand the person behind the name before you ever meet them.
Personalized outreach
Get tips for personalizing emails and messages.
Tailored pitching
Identify quick do’s/don’ts and know where to focus your pitch.
Custom closing strategies
Understanding your prospect's personality before negotiation
Let our team give you a guided tour of our platform and service so that you know exactly what’s possible with Crystal.
