The sales assistant that knows your buyer.

Crystal gives you personality-based guidance for every email, call, and meeting.
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Hey Eleanor,
I'm contacting you because you requested a price quote, and I’d love to provide you with more information.

There are a few options available based on your requirements.  Are you available this week for a quick chat?

I look forward to hearing from you.

- Christopher
I'm contacting you because you requested a price quote, and I’d love to provide you with more information.

Are you available this week for a quick chat?

- Christopher
Eleanor McCoy
CD (Questioner)
Efficient · Candid · Steadfast
how to communicate
Communicate with a direct, logical, and detail-oriented approach.
Do
Use a serious, business-like tone as opposed to a casual tone
Be upfront and blunt about potential issues
Don't
Bounce around between many conversation pieces; stay focused
Hey Khashifa,
I'm contacting you because you requested a price quote, and I’d love to provide you with more information.

There are a few options available based on your requirementsAre you available this week for a quick chat?

I look forward to hearing from you. 

- Christopher
I'm contacting you because you requested a price quote, and I’d love to provide you with more information.

Are you available this week for a quick chat?

- Christopher
Khashifa Amir
I (Motivator)
Enthusiastic · Personable · Adaptable
how to communicate
Communicate with a positive tone, brainstorm new ideas, and pin down a solid next step.
Do
Keep the energy light with jokes or an upbeat attitude
Speak with expressive, colorful language
Don't
Don't focus on details at the start; start with a strong connection
Hey Endre,
I'm contacting you because you requested a price quote, and I’d love to provide you with more information.

There are a few options available based on your requirements.  Are you available this week for a quick chat?

I look forward to hearing from you.

- Christopher
I'm contacting you because you requested a price quote, and I’d love to provide you with more information.

Are you available this week for a quick chat?

- Christopher
Endre Szücs
Di (Driver)
Independent · Persuasive · Assertive
how to communicate
Be direct and drive the conversation forward with high energy.
Do
Use an energetic, assertive tone
Highlight competitive advantages of your product
Don't
Don't be overly friendly; be assertive and push back when you need to
Hey George,
I'm contacting you because you requested a price quote, and I’d love to provide you with more information.

There are a few options available based on your requirements.  Are you available this week for a quick chat?

I look forward to hearing from you.

- Christopher
I'm contacting you because you requested a price quote, and I’d love to provide you with more information.

Are you available this week for a quick chat?

- Christopher
George Liu
SC (Stabilizer)
Perceptive · Courteous · Conscientious
how to communicate
Communicate with a friendly, calm tone and focus on the details.
Do
Walk him step-by-step through the buying process without rushing
Provide evidence for your trustworthiness, like credentials and past performance
Don't
Don't ask too many probing questions before you have built strong rapport
Crystal Overview VIdeo Card
THE PERSONALITY DATA PLATFORM

Meet Crystal

We give sales reps, recruiters, and executives powerful tools to accelerate key relationships, driven by our industry-leading personality data. 

PROSPECTING

Start every conversation with confidence

Learn the natural personality of your prospects and get instant tips for how to best communicate, build trust, and negotiate with them.

writing emails

Quickly customize your email for every recipient

Get real-time suggestions to tailor specific words, phrases, and sentences for different personalities so you can write more persuasively.

Group Meetings

Understand what motivates every stakeholder

Get personalized playbooks for negotiation, overcoming objections, building rapport, and every other stage of the sales process.

Crystal Playbooks - Negotiating StyleCrystal Playbooks - Decision Making Style
Crystal Leadership - DISC WheelCrystal Leadership - Group WeaknessesCrystal Leadership - Group Strengths
Leadership & Training

Bring out the best in your people

Learn to harness the strengths of your team, improve your one-on-one meetings, and become a better, more empathetic leader.

client testimonials

See why sales leaders, trainers, and reps love Crystal

"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."

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John Barrows

Founder & CEO, Sell Better

"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."

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Ben Jackson

VP of Sales, Flywheel

"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."

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Brett Johnson

AVP of Global Engagement, High Radius

"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"

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Isaac Garcia

Founder, Salesinsider.io

"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"

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Heather Heefner

Founder & Owner, Dart Design Studio

"As someone who’s focusing on sales and understanding people’s pains, talking to them in a language that’s meaningful to them absolutely encourages and improves the relationship.”

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Richard Harris

Founder, The Harris Consulting Group

Curious about our product?

Our team can give you a personal, guided product tour tailored to your company’s unique needs, along with information about pricing, integrations, and more. Click below to pick a time.