Media Kit
Fast Facts
In early 2015, Crystal developed and released the first Personality AI app, which could tell you anyone’s personality without a personality assessment.
Personality AI analyzes millions of online data points to accurately identify a person’s motivations, communication style, and other behavioral traits.
Since then, hundreds of thousands of professionals around the world have relied on Crystal to help them communicate more effectively, write more persuasively, and build trust faster with new people.
Crystal integrates with top sales and marketing platforms, including Salesforce and Hubspot; and is used by customers including Accenture, Google, and Microsoft.
Crystal is headquartered in Nashville, Tennessee. Questions?
Reach out to us at [email protected]
Thousands of companies globally use Crystal for sales, marketing, recruiting, management, and more.
Leadership
Download photos and read bios of our leadership team
Drew D’Agostino
CEO
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Drew D’Agostino is the CEO of Crystal, the app that tells you anyone’s personality. Using AI, Crystal accurately identifies a person’s motivations, communication style, and other behavioral traits. Thousands of professionals globally use Crystal to communicate more effectively, write more persuasively, and build trust faster with new people. Previously, Drew was CTO of Attend.com, an event management software company. Drew and his company have been featured in Inc, Fortune, CNN, Fast Company, MIT Technology Review, Wired, and the Guardian. He is the co-author of a book published by Wiley in 2019, Predicting Personality: Using AI to understand people and win more business. He was recognized by Forbes as 30 Under 30 in enterprise technology.
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Greg Skloot
President & COO
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Greg Skloot is the President & COO of Crystal and a passionate evangelist for leveraging AI to help people understand anyone’s personality and build stronger relationships. He is the co-author of a book published by Wiley in 2019, Predicting Personality: Using AI to understand people and win more business. Previously, Greg was Vice President of Growth at fitness-technology startup Netpulse, where he led sales, customer success, marketing and operations until the company was acquired by eGym in 2018. Earlier, he was the CEO of Attend.com, an event management software company. He was recognized by Forbes as 30 Under 30 in enterprise technology.
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Greg Skloot
Drew D’Agostino
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Drew D’Agostino and Greg Skloot are CEO and President of Crystal, respectively. Crystal is the app that tells you anyone’s personality. Using AI, Crystal accurately identifies a person’s motivations, communication style, and other behavioral traits. Their company has been featured in Inc, Fortune, CNN, Fast Company, MIT Technology Review, Wired, and the Guardian. Previously, Greg and Drew co-founded Attend.com, an event software company. They are co-authors of Predicting Personality: Using AI to understand people and win more business, a book published by Wiley in 2019. They were recognized by Forbes as 30 Under 30 in enterprise technology.
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Press coverage
Forbes Recognizes Crystal Co-Founders in 30 Under 30
How to Build Instant Rapport in an Interview
You don’t know her, but Crystal knows you
Can personality data change the way we communicate with each other?
Write the Perfect Email to Anyone With This Creepy Site
This Eerily Accurate Service Analyzes Just About Anyone’s Personality And Work Style
Our Book
With infinite channels and countless voices flooding them with messages, your customers, prospects, and employees have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before.
Communicate better than you ever have.
Book releasing November 19th
"Effective communication starts with empathy. You need to understand the other person’s core motivations and desires before you can make an impact. This book is a powerful, comprehensive guide to personality differences and how to navigate them, so you can be more persuasive, create better relationships with your customers, and thrive in the modern economy. It is insanely valuable advice for any business leader!"
"Insanely valuable advice for any business leader!"
-Tony Robbins
Learn more about Crystal
Introduction to Personality AI
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Personality AI for Calls and Meetings
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Personality AI for Emails
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Personality AI for Sales
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Personality AI for Leadership
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Personality AI for Recruiting
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Introduction to DISC
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How Accurate is Crystal?
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