FIRST, THERE WAS SPELL-CHECK. THEN, GRAMMAR-CHECK.

Now, meet personality-check.

Crystal Writing Assistant gives you real-time suggestions as you compose messages in Gmail and Outlook, helping you choose the words and phrases that resonate best with the recipient's personality.


*No credit card required

Integrates with:
HubSpot Video
Integrates with:

Replace generic email templates.
Adapt your message, every time.

Tailoring sales emails to each and every buyer is challenging and time-consuming. That’s why we’ve created a tool that does the hard work for you so you can focus on connecting with prospects, not reading minds.

UNDERSTAND YOUR BUYER

UNDERSTAND YOUR BUYER.

True personalization spans far beyond knowing a prospects’ first and last name. For the first time, you’ll know a buyer’s preferred communication style, energizers, stressors, and other traits--all before you meet them.

TRY IT FOR FREE
UNDERSTAND YOUR BUYER

UNDERSTAND YOUR BUYER.

True personalization spans far beyond knowing a prospects’ first and last name. For the first time, you’ll know a buyer’s preferred communication style, energizers, stressors, and other traits--all before you meet them.

TRY IT FOR FREE
REINFORCE BEST PRACTICES

REINFORCE BEST PRACTICES.

Every sales team wants to use more personalization in their outreach--few actually make it stick for the long-term. Crystal Writing Assistant acts as a virtual coach for every email, every day, in every deal.

GET STARTED
REINFORCE BEST PRACTICES

REINFORCE BEST PRACTICES.

Every sales team wants to use more personalization in their outreach--few actually make it stick for the long-term. Crystal Writing Assistant acts as a virtual coach for every email, every day, in every deal.

GET STARTED

When I started personalizing my emails with Crystal’s advice, I started getting way more responses. Much better ones too!

Isaac Garcia
Founder, SalesInsider.io

“When I started personalizing my emails with Crystal’s advice, I started getting way more responses. Much better ones too!”

Isaac Garcia
Founder, SalesInsider.io


Send masterful sales emails.

Crystal Writing Assistant suggests words and phrases in real time so you can personalize every email to match your buyer’s natural style.

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Send masterful sales emails

We help answer the following questions: 

  • WHO AM I SELLING TO?

  • WHAT AM I TRYING TO SAY?

  • HOW SHOULD I SAY IT?

WHO AM I SELLING TO?

Understand your buyer’s natural personality.

Crystal uses the well-validated personality framework, DISC, to reveal the natural personality of any B2B prospect and then shares tips for how to best communicate with that prospect's personality.

  • Understand expected behaviors from your buyer
  • Identify natural motivators and stressors
  • Know the common do’s and dont’s when speaking to different personalities

WHAT AM I TRYING TO SAY?

Communicate with intent throughout the sales process.

Think of Crystal as a directional sales compass for guiding conversations down the sales funnel.
 
Every step in the sales process has a milestone sellers need to complete. From prospecting to closing, Crystal helps analyze whether the intent of the communication is clear so buyers and sellers can be on the same page throughout the entire sale.
 
 
HOW SHOULD I SAY IT?

Resonate when communicating with anyone.

Crystal automatically checks the words, phrases, style, and tone of sales interactions and recommends suggestions for improving buyer-seller communications.

By using Crystal, sales teams become highly-skilled communicators who can:

  • Identify the natural personality of different buyers.
  • Personalize the sales process to any deal.
  • Create more urgency to increase win rates.

Know how prospects think, and how you should adapt
FOR PROSPECTING

Know how prospects think like never before.

Cater your pitch to any prospect with a LinkedIn profile. No personality assessment or prior conversation needed.

DURING PROSPECTING

Know how prospects think, and how you should adapt.

Personalize your pitch to any prospect with a LinkedIn profile. No personality assessment or prior conversation needed.

DURING PROSPECTING

Know how prospects think, and how you should adapt.

Personalize your pitch to any prospect with a LinkedIn profile. No personality assessment or prior conversation needed.

Push the right buttons, and avoid pitfalls
DURING THE SALES PROCESS

Push the right buttons, and avoid pitfalls.

Know your customers’ natural motivations, energizers and stressors so you can continue communicating with confidence throughout your sales process.

DURING THE SALES PROCESS

Push the right buttons, and avoid pitfalls.

Know your customers’ natural motivations, energizers and stressors so you can continue communicating with confidence throughout your sales process.

Push the right buttons, and avoid pitfalls
Connect faster, create urgency, and shorten sales cycles
FOR CLOSING

Connect faster, create urgency, and shorten sales cycles.

Gain insights on what words, phrases, tone, and communication style works best with your buyer’s personality so you can quickly connect, create urgency, and close opportunities faster.

DURING CLOSING

Connect faster, create urgency, and shorten sales cycles.

Gain insights on what words, phrases, tone, and communication style works best with your buyer’s personality so you can quickly connect, create urgency, and close opportunities faster.

DURING CLOSING

Connect faster, create urgency, and shorten sales cycles.

Gain insights on what words, phrases, tone, and communication style works best with your buyer’s personality so you can quickly connect, create urgency, and close opportunities faster.

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GETTING STARTED

How Crystal Writing Assistant works:

GETTING STARTED

How Crystal Writing Assistant works:

  1. Select your prospect’s DISC type by clicking on the Crystal icon.

  2. Write your email as you normally would and see Crystal analyze the words, style, and phrases in real-time.

  3. Review the highlighted words or phrases as that part of the message may clash with your prospect’s DISC personality.

  4. Finally, accept Crystal’s recommendation, rewrite the phrase to your own liking, or simply ignore it.
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Select your prospect’s DISC type by clicking on the icon at the bottom right.
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Write your email as you normally would and see Crystal analyze the words, style, and phrases in real-time.
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Review the highlighted words or phrases as that part of the message may clash with your prospect’s DISC personality.
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Finally, accept Crystal’s recommendation, rewrite the phrase to your own liking, or simply ignore it.
HubSpot Video

We integrate natively into:

We integrate natively into:

WATCH PRODUCT DEMO

Crystal Writing Assistant

Watch our CEO, Drew D’Agostino, go through a live demo of the Crystal Writing Assistant, where he shows you:

• How Crystal Writing Assistant works
• How to optimize your emails with Crystal’s Writing Assistant
• How to implement Crystal’s DISC and adaptive selling practices throughout your team

Trusted by thousands of leading sales innovators.

Trusted by thousands of leading sales innovators.

Trusted by thousands of leading sales innovators.

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Easy-to-use software; affordable pricing.

We offer multiple pricing plans so we can meet your specific business requirements.

Easy-to-use software; affordable pricing.

We offer multiple pricing plans so we can meet your specific business requirements.

FREE

$0


Get started with a free Crystal account and try using Crystal's Writing Assistant for your next sales emails.


PREMIUM

Starting at:

$99 / month

Request your quote today and unlock all of Crystal's premium features! Billed annually.


LET’S ANSWER YOUR QUESTIONS

FAQs

What email platforms do Crystal’s Writing Assistant work with?

We’re currently able to integrate with the browser-based versions of Gmail, Microsoft Outlook, and Microsoft 365, with more on the roadmap. If your email platform isn’t on the list, you can always use the writing tool within our dashboard by logging into your Crystal account.

What is DISC?

DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years, starting when Hippocrates first described the “four temperaments.”

What do you mean by adaptive selling?

Adaptive selling is the middle ground between two commonly seen sales approaches: one being “the numbers game,” where sales reps are instructed to operate as a machine, using the same email, script, and buzzwords, and the other being “The Wild West,” where the approach is so fluid where there’s no real system.

Adaptive selling gives your team a system and a way to sell, but is also flexible enough for sales reps to adapt to the unique situations and behavioral differences of your buyers.

As an adaptive selling platform, we utilize DISC, which is a proven personality framework, to help sales reps reveal how prospects behave, communicate and make decisions, so adaptive selling techniques can be implemented, reinforced, and scaled within the entire organization.

Is there a separate charge for Crystal’s Writing Assistant on top of Crystal’s other tools?

We are currently offering Crystal’s Writing Assistant to all of our users!

If you use the Crystal Chrome extension, the Writing Assistant will work automatically in browser-based versions of Google and Outlook. If you use another email service or do not want to use the Chrome extension, the Writing Assistant is also available under TOOLS > WRITING ASSISTTANT within your free account.

How do I start using Crystal?

Step 1: Create a free Crystal account

Step 2: Download our Chrome extension

Step 3: Utilize the Crystal Writing Assistant by either:

  1. Signing into your Crystal account and navigating to our dashboard.
  2. By downloading and enabling the Chrome extension and composing an email using the browser version of Gmail or Outlook. 

How can Crystal predict my buyers’ personality?

There are two methods to pull personality insights: LinkedIn predictions and manual input.

LinkedIn predictions:
If you’ve already predicted a personality on LinkedIn, it will show up in Crystal’s Writing Assistant when you search for your buyer.

Manual input:
If you know their personality type, but you don’t have their LinkedIn, you can manually input a personality type using the DISC wheel in your Chrome extension.

Is this tool compliant with privacy regulations and data security?

Built with GDPR compliance and general data privacy best practices, Crystal does not save nor access sensitive information including browser history, passwords, nor any other PII information (personal identifiable information).

In addition, all data is analyzed on the front-end (client-side) within your web browser, so your data never leaves your computer.

Crystal also follows Google Chrome Web Store’s security best practices for every release and update. Our extension is consistently recognized with the “Featured” badge within the Web Store which means our extension follows Google’s technical best practices and meets a high standard of user experience and design.