We’re currently able to integrate with the browser-based versions of Gmail, Microsoft Outlook, and Microsoft 365, with more on the roadmap. If your email platform isn’t on the list, you can always use the writing tool within our dashboard by logging into your Crystal account.

DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years, starting when Hippocrates first described the “four temperaments.”

Adaptive selling is the middle ground between two commonly seen sales approaches: one being “the numbers game,” where sales reps are instructed to operate as a machine, using the same email, script, and buzzwords, and the other being “The Wild West,” where the approach is so fluid where there’s no real system.

Adaptive selling gives your team a system and a way to sell, but is also flexible enough for sales reps to adapt to the unique situations and behavioral differences of your buyers.

As an adaptive selling platform, we utilize DISC, which is a proven personality framework, to help sales reps reveal how prospects behave, communicate and make decisions, so adaptive selling techniques can be implemented, reinforced, and scaled within the entire organization.

We are currently offering Crystal’s Writing Assistant to all of our users!

If you use the Crystal Chrome extension, the Writing Assistant will work automatically in browser-based versions of Google and Outlook. If you use another email service or do not want to use the Chrome extension, the Writing Assistant is also available under TOOLS > WRITING ASSISTTANT within your free account.

Step 1: Create a free Crystal account

Step 2: Download our Chrome extension

Step 3: Utilize the Crystal Writing Assistant by either:

1. Signing into your Crystal account and navigating to our dashboard.
2. By downloading and enabling the Chrome extension and composing an email using the browser version of Gmail or Outlook. 

There are two methods to pull personality insights: LinkedIn predictions and manual input.

LinkedIn predictions:
If you’ve already predicted a personality on LinkedIn, it will show up in Crystal’s Writing Assistant when you search for your buyer.

Manual input:
If you know their personality type, but you don’t have their LinkedIn, you can manually input a personality type using the DISC wheel in your Chrome extension.

Built with GDPR compliance and general data privacy best practices, Crystal does not save nor access sensitive information including browser history, passwords, nor any other PII information (personal identifiable information).

In addition, all data is analyzed on the front-end (client-side) within your web browser, so your data never leaves your computer.

Crystal also follows Google Chrome Web Store’s security best practices for every release and update. Our extension is consistently recognized with the “Featured” badge within the Web Store which means our extension follows Google’s technical best practices and meets a high standard of user experience and design.