State Farm Insurance Brand Playbook
4-person Playbook
Print
Download
Share
Personality Types
Name
Job Title
Disc
Type
Assistant Vice President Marketing
DI
Initiator
Beth Ward
Assistant Vice President Marketing
Initiator (DI)
Marketing Manager - Marketing Capabilities and Production
D
Captain
Ginger Hlebasko
Marketing Manager - Marketing Capabilities and Production
Captain (D)
Vice President
DI
Initiator
Leif Roll
Vice President
Initiator (DI)
Media Marketing Manager
IS
Harmonizer
RH
Rebecca Hill
Media Marketing Manager
Harmonizer (IS)
Personality Comparison
Risk-tolerant
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Risk-averse
Trusting
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Skeptical
Optimistic
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Pragmatic
Forceful
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Accommodating
Deliberate
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Fast-paced
Matter-of-fact
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Expressive
Autonomous
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Collaborative
Supporting
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Dominant
DISC Comparison
Beth Ward
Ginger Hlebasko
Leif Roll
RH
Rebecca Hill
Archetypes
DISC types
Relationship Matrix
Email Style
Snowflake-Inner
Loading superlatives
Decision-Making Style
Snowflake-Inner
Loading superlatives
Make A Sales Pitch
Name
Do this
Say this
Snowflake-Inner
Loading advice
Persuade Them To Take Action
Name
Do this
Say this
Snowflake-Inner
Loading advice
Discuss Pricing
Name
Do this
Say this
Snowflake-Inner
Loading advice
Negotiate
Name
Do this
Say this
Snowflake-Inner
Loading advice
Negotiating Style
Snowflake-Inner
Loading superlatives
Share this playbook
Share link
Print
Download