Apple Brand Playbook
3-person Playbook
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Personality Types
Name
Job Title
Disc
Type
Head of Marketing
SC
Stabilizer
Jon Gieselman
Head of Marketing
Stabilizer (SC)
VP Product Marketing
Di
Driver
Bob Borchers
VP Product Marketing
Driver (Di)
Director, WW Marketing & Communications
Di
Driver
Brian Rekasis
Director, WW Marketing & Communications
Driver (Di)
Personality Comparison
Risk-tolerant
Jon Gieselman
Bob Borchers
Brian Rekasis
Risk-averse
Trusting
Jon Gieselman
Bob Borchers
Brian Rekasis
Skeptical
Optimistic
Jon Gieselman
Bob Borchers
Brian Rekasis
Pragmatic
Forceful
Jon Gieselman
Bob Borchers
Brian Rekasis
Accommodating
Deliberate
Jon Gieselman
Bob Borchers
Brian Rekasis
Fast-paced
Matter-of-fact
Jon Gieselman
Bob Borchers
Brian Rekasis
Expressive
Autonomous
Jon Gieselman
Bob Borchers
Brian Rekasis
Collaborative
Supporting
Jon Gieselman
Bob Borchers
Brian Rekasis
Dominant
DISC Comparison
Jon Gieselman
Bob Borchers
Brian Rekasis
Archetypes
DISC types
Relationship Matrix
Email Style
Snowflake-Inner
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Decision-Making Style
Snowflake-Inner
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Make A Sales Pitch
Name
Do this
Say this
Snowflake-Inner
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Persuade Them To Take Action
Name
Do this
Say this
Snowflake-Inner
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Discuss Pricing
Name
Do this
Say this
Snowflake-Inner
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Negotiate
Name
Do this
Say this
Snowflake-Inner
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Negotiating Style
Snowflake-Inner
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