Netflix Brand Playbook
3-person Playbook
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Personality Types
Name
Job Title
Disc
Type
Vice President, Marketing & Publicity
DI
Initiator
Shauna Spenley
Vice President, Marketing & Publicity
Initiator (DI)
Head of Marketing, Nonfiction
Id
Influencer
Rani Tyrrell
Head of Marketing, Nonfiction
Influencer (Id)
VP of Marketing
DI
Initiator
Shannon Willett
VP of Marketing
Initiator (DI)
Personality Comparison
Risk-tolerant
Shauna Spenley
Rani Tyrrell
Shannon Willett
Risk-averse
Trusting
Shauna Spenley
Rani Tyrrell
Shannon Willett
Skeptical
Optimistic
Shauna Spenley
Rani Tyrrell
Shannon Willett
Pragmatic
Forceful
Shauna Spenley
Rani Tyrrell
Shannon Willett
Accommodating
Deliberate
Shauna Spenley
Rani Tyrrell
Shannon Willett
Fast-paced
Matter-of-fact
Shauna Spenley
Rani Tyrrell
Shannon Willett
Expressive
Autonomous
Shauna Spenley
Rani Tyrrell
Shannon Willett
Collaborative
Supporting
Shauna Spenley
Rani Tyrrell
Shannon Willett
Dominant
DISC Comparison
Shauna Spenley
Rani Tyrrell
Shannon Willett
Archetypes
DISC types
Relationship Matrix
Email Style
Snowflake-Inner
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Decision-Making Style
Snowflake-Inner
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Make A Sales Pitch
Name
Do this
Say this
Snowflake-Inner
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Persuade Them To Take Action
Name
Do this
Say this
Snowflake-Inner
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Discuss Pricing
Name
Do this
Say this
Snowflake-Inner
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Negotiate
Name
Do this
Say this
Snowflake-Inner
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Negotiating Style
Snowflake-Inner
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