GEICO Corporation Brand Playbook
3-person Playbook
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Personality Types
Name
Job Title
Disc
Type
Marketing Director
I
Motivator
Melissa Halicy
Marketing Director
Motivator (I)
Assistant Vice President Marketing
Di
Driver
Amy Furman
Assistant Vice President Marketing
Driver (Di)
Director Creative Media Services
I
Motivator
PO
Phil Ovuka
Director Creative Media Services
Motivator (I)
Personality Comparison
Risk-tolerant
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Risk-averse
Trusting
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Skeptical
Optimistic
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Pragmatic
Forceful
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Accommodating
Deliberate
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Fast-paced
Matter-of-fact
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Expressive
Autonomous
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Collaborative
Supporting
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Dominant
DISC Comparison
Melissa Halicy
Amy Furman
PO
Phil Ovuka
Archetypes
DISC types
Relationship Matrix
Email Style
Snowflake-Inner
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Decision-Making Style
Snowflake-Inner
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Make A Sales Pitch
Name
Do this
Say this
Snowflake-Inner
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Persuade Them To Take Action
Name
Do this
Say this
Snowflake-Inner
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Discuss Pricing
Name
Do this
Say this
Snowflake-Inner
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Negotiate
Name
Do this
Say this
Snowflake-Inner
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Negotiating Style
Snowflake-Inner
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