NBCUniversal Brand Playbook
7-person Playbook
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Personality Types
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Name
Job Title
Disc
Type
  • Chief Marketing Officer & Senior Vice President Acquired Programming
    DI
    Initiator
    Therese Gamba
    Chief Marketing Officer & Senior Vice President Acquired Programming
    Initiator (DI)
  • Vice President, Partnership Marketing
    Id
    Influencer
    Holly Frank
    Vice President, Partnership Marketing
    Influencer (Id)
  • Vice President, Strategy & Analytics, Digital Partnerships
    D
    Captain
    Rajat Sharma
    Vice President, Strategy & Analytics, Digital Partnerships
    Captain (D)
  • Vice President, Marketing Strategy
    Di
    Driver
    Catie Liken
    Vice President, Marketing Strategy
    Driver (Di)
  • SVP, Consumer Engagement & Marketing
    DI
    Initiator
    Justin Byczek
    SVP, Consumer Engagement & Marketing
    Initiator (DI)
  • SVP, Brand Marketing
    S
    Supporter
    Colleen Mohan
    SVP, Brand Marketing
    Supporter (S)
  • SVP, Creative Partnerships, News + Cable Entertainment, NBCUniversal
    DI
    Initiator
    Christina Glorioso
    SVP, Creative Partnerships, News + Cable Entertainment, NBCUniversal
    Initiator (DI)
Personality Comparison
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Risk-tolerant
Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Risk-averse
Trusting
Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Skeptical
Optimistic
Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Pragmatic
Forceful
Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Accommodating
Deliberate
Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Fast-paced
Matter-of-fact
Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Expressive
Autonomous
Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Collaborative
Supporting
Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Dominant
DISC Comparison
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Therese Gamba
Holly Frank
Rajat Sharma
Catie Liken
Justin Byczek
Colleen Mohan
Christina Glorioso
Archetypes
DISC types
Relationship Matrix
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Email Style
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Snowflake-Inner
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Decision-Making Style
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Snowflake-Inner
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Make A Sales Pitch
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Name
Do this
Say this
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Persuade Them To Take Action
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Name
Do this
Say this
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Discuss Pricing
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Name
Do this
Say this
Snowflake-Inner
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Negotiate
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Name
Do this
Say this
Snowflake-Inner
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Negotiating Style
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Snowflake-Inner
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