Crystal for Marketing

Understand how your customers think, communicate, and behave.

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Build customer personas

Use Crystal’s Chrome Extension to learn the personality traits of your best customers.

Target your messaging

Create Playbooks to help your team write more persuasive copy for each customer person’s unique style.

Apply personality to ABM

Create Playbooks to help your team identify, nurture, and close new target accounts.

Empower your team

Share Playbooks with your colleagues to help them understand your personas and integrate them into company culture.