In order to stand out from the masses, your cold emails needs to be personal.
But how do you personalize an email to someone you’ve never met? Crystal’s Writing Assistant can help with that. Read on to learn the benefits of understanding the personality type of your recipient, and how Crystal’s Writing Assistant can ensure you nail every B2B email.
With a personality data platform like Crystal, you can easily (and effectively) write emails tailored to the personality type of any individual recipient — even if you’ve never met them.
The Crystal Writing Assistant automatically checks the words, phrases, style, and tone of emails in real time within browser-based versions of Gmail or Outlook. As you compose emails, Crystal’s Writing Assistant:
To classify personalities into four distinct categories, Crystal uses a proven and tested framework called DISC: D (Dominance), I (Influence), S (Steadiness), and C (Conscientiousness). By identifying someone’s personality type, you can use that information to improve how you communicate with them.
Here’s a quick breakdown of each DISC type and how to effectively communicate with them:
D Personality Types: Competitive, Adventurous, Decisive
I Personality Types: Inclusive, Creative, Outgoing
S Personality Types: Patient, Reassuring, Methodical
C Personality Types: Analytical, Structured, Purposeful
Ready to start personalizing your emails with Crystal? Here’s a step-by-step guide to install and use Crystal’s Writing Assistant.
Before you can begin to use Crystal’s Writing Assistant, you have to download Crystal to your Chrome web browser. If you haven't installed our chrome extension, you can do that here. Once downloaded, double check that the settings for the Writing Assistant is turned on (you can turn it off at any time).
Once you start composing a new email in Gmail or Outlook, you can see more settings by clicking on the Crystal icon in the bottom right corner of your new message.
Be sure to use an email with a company domain, like [email protected].
If Crystal has already looked up a profile linked to your recipient's email address, the appropriate DISC personality type will be automatically set for your email.
If email recipient is not found in our database, you can either (1) manually set the DISC personality type; or (2) look up the recipient on LinkedIn using Crystal's Chrome Extension.
Learn more about how Crystal predicts personality types here.
Once you know the personality type of your recipient, you can begin to write your perfect B2B email. You’ll notice that Crystal’s Writing Assistant will begin to give suggestions based on the personality type of your recipient, ensuring that your message uses the language that is best suited to them.
Ready to take Crystal’s Writing Assistant for a spin? Copy and paste this sales pitch, written for a D-Type, and see how Crystal’s Writing Assistant modifies the pitch for different types.
My name is and I’m a sales rep for . I love the work you’re doing for and I’m very impressed with your growth in 2022 — however, our platform can offer you a competitive edge that can take you even further in 2023. I’d love to have a quick 15-minute conversation about what we can do for you in the new year. Shoot me a quick email if you’re interested and we can set up a time.
Don’t sweat. As mentioned above, you can always use Crystal's Chrome Extension on LinkedIn to predict the personality type of your recipient. To do this, you’ll go to linkedin.com and search for your recipient. Then, you’ll click the View Personality button where you can browse through the insights shown on the sidebar.
Getting started with Crystal’s Writing Assistant is seamless. With just a few clicks, you can download Crystal to your browser and begin to let AI-powered emails change the way you communicate with your recipients — for the better.
Tailoring your emails and personalizing them to individual recipients is a surefire way to build rapport, establish trust, and close more sales. Download Crystal today or set up a demo to learn more.