Business Development Representatives
This eBook shares how to use a prospect's personality to adapt your communication style for any stage of the buying process. Learn how different personalities prefer to interact so you can improve how you build rapport and strengthen relationships with your prospects.
Understanding different personalities
How salespeople can use personality to drive conversion at every sales stage:
Using playbooks to understand prospects
How personality insights help sales teams sell with certainty
Crystal is the software platform for implementing, reinforcing, and scaling adaptive sales practices. We enable sales teams by predicting any prospect's personality using the well-validated personality framework, DISC. Once a prospect's personality is determined, our platform shares unique tips for how to best communicate with the many personalities a prospect can take.