Crystal has the largest, most accurate personality data in the world, with over 100M unique personality profiles and 80%+ average accuracy confidence.
That leaves a few important questions:
We have answers for each of these. Let's go through point by point...
When we refer to 100M+ unique personality profiles, we're specifically talking about over 100M DISC types matched with unique email addresses.
DISC is a well-known behavioral model commonly used in management, communication training, leadership development, and counseling to help people understand and communicate with each other better.
At the core, DISC identifies 4 primary types of behavior (dominance, influence, steadiness, and calculation) and gives us a common language to describe each of them. Everyone exhibits each of the 4 types, but the amount of each varies from person to person, giving them a unique DISC type.
Learn more about DISC here.
When you can accurately identify a person's DISC type, it tells you a lot about how they like to work, how they communicate with others, what motivates them, what makes them uncomfortable, what kind of emails they like, and more. It's an incredibly powerful, but simple framework for understanding how someone behaves.
Crystal profiles contain all of this information and more, so you can understand anyone on a deeper level - colleagues, friends, customers, prospects, etc.
Crystal's personality data comes from three main sources:
We'll walk through each one by one...
When you sign up for Crystal, you can take a free DISC personality assessment and invite your whole team to do the same. Thousands of people complete assessments on Crystal every week, helping Crystal get smarter and build a more accurate dataset.
When Crystal does not have a completed assessment for a person (i.e. most people you look up), we aggregate public data and analyze the person's DISC type.
This data comes from social media, articles, blogs, and other public resources and our analysis is performed by our personality detection engine (for the nerds out there, we specifically use machine learning techniques like bayesian statistical analysis and supervised neural networks to analyze writing style and other attributes).
Public data analysis is never perfect; it's more of a best guess. So, we always report an accuracy confidence of 0-100% to tell you how confident Crystal is of the profile's validity.
As a Crystal user, you can get personality profiles instantly for the people you know by connecting your email contacts (Gmail) and social media connections (LinkedIn).
When you connect your contacts, you help us expand and improve the personality database with more accurate information, and also help us deliver profiles more quickly with a higher email match rate.
You can also create your own profiles with resumes, emails, and other written text using the Text Analysis tools.
Whenever your goal involves effective communication or relationship-building, Crystal's personality profiles can help. This includes use cases like:
Crystal also offers several tools for you to use personality profiles to communicate more effectively, like:
This is a fairly new category of data, and our customers are developing new ways to use it every day.
Every now and again the Chrome Extension doesn’t update according to the plan you might be subscribed to. Here’s how to fix the issue:
You will need to clear your cookies and then un-install and then re-install Crystal for Chrome.
To clear your cookies:
To Uninstall Crystal for Chrome:
To Re-install Crystal for Chrome
That’s it! This process takes about 5 minutes total. We apologize for the inconvenience.
No, your contacts will not be notified when you add them as a contact on Crystal
Crystal’s AI will analyze the language used in constructing an email but no human will ever see any of your private correspondence
No. Crystal will analyze the language you use to write your emails but nothing gets saved to the database once we have predicted a personality based on that email
The accuracy confidence represents how certain Crystal is in the validity of the profile. Since most Crystal profiles are generated from predictive analysis, this number is very important when you use Crystal in a real-life scenario.
Here are some general guidelines about accuracy:
Sources include social media profiles, online articles, and user-provided emails and resumes. You can increase the accuracy confidence of your own profile easily, by completing the assessment.
Personal is Free and is ideal for anyone who wants to improve their communication skills at work. Personal gives you access to:
Communicator is $19 a month and is perfect for managers, leaders, and job seekers. Communicator gives you access to:
Expert is $49 a month and is excellent for professionals in sales, recruiting, and business development. Expert gives you access to:
Absolutely. To merge, navigate to the profile(s) that is a duplicate. Once there, click the "Flag Duplicate" button in the upper right-hand corner of the profile. Note that this option only appears when flagging a duplicate of your own profile.
At times, Crystal will identify someone on the web but not immediately generate their profile. When a person is in this state of Limbo, their picture might be wrong. If you click on the profile and load it, Crystal should automatically correct the picture.
Go to https://www.crystalknows.com/me and click “Unclaim profile”. From here, navigate to the correct profile and click “Claim this Profile” at the top righthand corner of the page.
Email [email protected] We’ll take care of you.