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Communicate better than you ever have.

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Personality insights drive better decisions, stronger teams,
and more effective conversations

Sales

Adapt your emails, phone calls, and meetings for every customer’s unique personality.

Hiring

Identify key personality traits for any job and predict candidate success.

Coaching

Create Playbooks to help your team communicate and collaborate effectively.

Sales prospecting
& building rapport

Use the Crystal Chrome Extension to view any prospect or customer’s personality as you browse LinkedIn.

Hiring & onboarding assessments

Understand the ideal personality traits for each role, identify top candidates, and set up your new hires for success.

Employee coaching & development

Help teams work more effectively by understanding each person’s strengths, blind spots, motivations, communication style and more

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How does Crystal know anyone's personality?

As a pioneer in Personality AI, Crystal analyzes millions of online data points and validated assessments to accurately identify personality.

Thousands of professionals globally use Crystal to communicate more effectively, write more persuasively, and build trust faster with new people.

Get the free Ultimate Guide to Personality AI

Understand how Personality AI is changing the communication game for professionals in sales, recruiting, marketing, leadership, & more.

Crystal gives me insights and helps me connect with my clients at a far deeper level than any google search ever could.
John Barrows
CEO, JBarrows Sales Training
Thousands of companies globally use Crystal for sales, marketing, recruiting, management, and more.
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How can personality data help my company?
In most jobs, your success is closely linked to your ability to work with others -- your "people skills." Leaders need to understand their team's behavioral dynamics and motivations to help each person grow and flourish.
Sales professionals need to persuade, negotiate, and communicate value in a way that resonates with their clients. Recruiters and hiring managers need to create accurate job descriptions, identify the best candidate matches, and set up new hires for success. Coaches, trainers, and consultants need to help their clients lean into their strengths, manage their weaknesses, and be more productive.
If you're trying to accomplish any one of these goals in your current job, you already know how important it is to understand the unique personalities of the people and teams you are dealing with. However, personality information is not always available or accurate.
With Crystal, however, you have access to anyone's personality profile within seconds. Crystal uses a technology called Personality AI to analyze millions of online data points to identify someone’s personality. Together with traditional assessments, you can use this data to quickly understand a person's behavior, motivations, and communication style.
With a powerful and flexible platform, Crystal offers solutions for leaders, salespeople, marketers, recruiters, hiring managers, coaches, and anyone else who needs access to fast and accurate personality data. Without Crystal, personality differences create problems.
With Crystal, personality differences give you an advantage.
Crystal is free to use with your friends and co-workers
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