Crystal is a personality data platform for scaling emotional intelligence and excellent communication skills across the entire organization, from junior reps to senior executives.
To equip B2B sales professionals with personality data so they can truly know their buyer and adapt to each buyer's unique needs.
A world where sales reps can escape the “numbers-game” and start having quality conversations with prospective buyers.
Headquartered in Nashville with premier investors like Salesforce, HubSpot, and Birchmere Ventures, Crystal (Crystal Knows) was founded in 2015 with the mission to help people understand themselves better and communicate more effectively with others.
Our software platform analyzes millions of online data points to accurately identify a person’s motivations, communication style, and other behavioral traits.
Since the launch of our product, hundreds of thousands of professionals around the world have relied on Crystal to help them communicate more effectively, write more persuasively, and build trust faster with new people. Crystal integrates with top sales and marketing platforms, including Salesforce and Hubspot; and is used by customers including Accenture, Google, and Microsoft.
If your job requires communication, like sales, management, recruiting, marketing, and more, this book introduces a secret weapon: Personality AI.
Join us in our mission as we help people understand themselves better and communicate more effectively with others.
